My first book Web Marketing That Works: Confessions from the Marketing Trenches is co-written with my friend and business partner Toby Jenkins.
Check out a free 28 page sample chapter (937 KB – PDF).
Below is a selection of books that I’ve read and that I recommend reading.
Business
The Last Lecture | Randy Pausch |
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | The Group of 33, Seth Godin |
2010 Culture Book | Zappos.com |
Rework | Jason Fried & David Heinemeier Hansson |
Delivering Happiness | Tony Hsieh |
Customer Service
The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great | Rick Smith |
Raving Fans | Ken Blanchard |
The Future Is Customer Service | Kim Illman |
The Future IS Customer Service | Kym Illman |
The Ultimate Question 2.0 | Fred Reichheld |
What’s the Secret | John Di Julius |
Employee Engagement
Employee Enragement | James Adonis |
First Break All The Rules | Marcus Buckingham & Curt Coffman |
Entrepreneurship
Poke the Box | Seth Godin |
The Eagle Boys Pizza Story | Tom Potter |
Masterclass for Entrepreneurs – Vol 1 | Professor Tom McKaskill |
Execution, Influence, Persuasion & Pricing
What Made You Think Of That? | Gary Bertwistle |
Poke the Box | Seth Godin |
Made to Stick | Dan Heath and Chip Heath |
Making Ideas Happen | Scott Belsky |
Implementing Value Pricing | Ronald J. Baker |
Smart Pricing | Jagmohan Raju |
Influencer | Kerry Patterson |
Predictably Irrational | Dan Ariely |
Yes! 50 Secrets From The Science of Persuasion | Robert Cialdini |
HR
Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization | Dave Logan, John King, & Halee Fischer-Wright |
Who: The A Method for Hiring | Geoff Smart and Randy Street |
Ownership Thinking | Brad Hams |
Leadership
The Prince | Niccolò Machiavelli |
The Truth about Leadership | James M. Kouzes |
The One Minute Manager | Ken Blanchard |
Tribes | Seth Godin |
Multipliers | Liz Wiseman |
First, Break All the Rules: What the World’s Greatest Managers Do Differently | Tony Hsieh |
Harvard Business Essentials – Negotiation | Michael Watkins |
Secrets of Internet Entrepreneurs Exposed | Dale Beaumont |
Duties and Responsibilities of Directors and Officers 18th edition | Professor Bob Baxt, Judith Madigan & Design Strategy |
Lifestyle
You are Brilliant! | Mike Francis |
The Art of Non-Conformity | Chris Guillebeau |
The Four Hour Work Week | Timothy Ferriss |
The Four Hour Body | Timothy Ferriss |
Marketing
Performance and Success
Collective Wisdom | Brett Kelly |
The 7 Habits of Highly Effective People | Stephen Covey |
Be Excellent at Anything | Tony Schwartz |
Go Put Your Strengths to Work | Marcus Buckingham |
Drive: The Surprising Truth About What Motivates Us | Daniel H. Pink |
Richest Man In Babylon | George Clason |
The Magic of Thinking Big | David Schwartz |
Secrets of Self Made Millionaires | Brian Tracy |
Who Stole My Mojo? | Gary Bertwistle |
Success Built to Last | Jerry Porras |
Public Speaking
Speaking to Win | Brian Tracy |
Own the Room | David Booth |
Confessions of a Public Speaker | Scott Berkun |
Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live” | Bernard McKenna, Glen Thomas & Neal Waddell |
Relationships
How to Win Friend and Influence People in the Digital Age | Dale Carnegie |
How To Win Friends and Influence People | Dale Carnegie |
Never Eat Alone | Keith Ferrazzi |
Who’s Got Your Back | Keith Ferrazzi |
Sales
Daly Sales Motivators | Jack Daly |
Sales Dogs | Blair Singer |
Selling in Tough Times | Tom Hopkins |
SNAP Selling | Jill Konrath |
Mastering The Complex Sale | Jeff Thull |
The Ultimate Sales Machine | Chet Holmes |
Business Stripped Bare | Richard Branson |
350 Ways to Grow Your Business | Peter Switzer |
Built to Sell | John Warrillow |
Daily Sales Motivators | Jack Daly |
Daily Sales Motivators | Tom Sant |
Pitch Anything: An innovative method for presenting, persuading, and winning the deal | Oren Klaff |
It’s Not How Good You Are, It’s How Good You Want to Be | Paul Arden |
Web
Disclosure: I’m an Amazon affiliate and all the links go to Amazon. This means if you buy one of these books I earn a 4% commission.
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SEO is basically the course of attracting not only the quantity but also the quality of traffic that is being drawn to the website through different search engines. SEO is crucial to success in marketing your business online.
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