Adam is a social media commentator on 2UE and he tweets as @Franklin_Adam. His marketing blog Bluewire Media has been in Australia's 'Top 20 Business Blogs' for 4 years and he is a regular contributor to Startup Smart.
Posted on 1 January, 2015 by No CommentsHere my reflection of 2014. Business Book: Toby and I published our first book Web Marketing That Works (Wiley 2014). This has been a goal of ours for many years and it was a proud moment when it came out. Now of course we need […] |Posted on 1 January, 2014 by No CommentsEach year I record what was and wasn’t shipped (Seth’s vernacular). Most are documented goals, but some pop up and are worth writing in the blog post for the record. Here goes for 2103. Business Got a book deal with Wiley for Web Marketing That […] |Posted on 26 December, 2012 by 1 CommentInspired by Seth Godin, I am pleased to document my 2012 list of what I’ve shipped (and also what I didn’t). Business: Ran my first Social Media Down Under event in Sydney (72 registrations and it broke even). Ran my first Web Strategy Summit in Brisbane (101 registrations […] |Posted on 2 November, 2012 by 1 CommentYou’d know the voice, you’d know the face and I’m sure you’d all know the name “Aussie” John Symond. He has a huge profile in Australia thanks to the distinctive “at Aussie, we’ll save you!” adverts. He was the draw card speaker on Day 1 […] |Posted on 22 October, 2012 by No CommentsI just finished my fourth marathon on Sunday and I’ve nearly completed eight years in business. Are the similar? You bet. But they are both as hard and rewarding as each other. Here are 5 things I’ve learned that are the same in business as marathons. […] |Posted on 1 July, 2012 by No CommentsOne of the highlights of the Multipliers Leadership Summit in San Fransisco was hearing from Twitter‘s new CTO Chris Fry. Chris was formerly at Salesforce.com and oversaw tremendous growth there. Given Chris has seen huge growth at Salesforce.com and it is going the same way […] |Posted on 6 January, 2012 by No CommentsFollowing in from last year’s post, here’s the list of things I’ve shipped in 2011. I’ve also included what I didn’t ship and mistakes I’ve learnt from. Business – Bluewire survived the Queensland floods and helped raise over $1200 at Bluewire’s 6th birthday party. – Launched […] |Posted on 28 September, 2011 by No CommentsMany of my business and marketing friends pride themselves on having read every word Seth Godin has published. I am not quite there yet, but I read his blog daily and have read at least 8 of his books. I bought one of his recent […] |Posted on 24 August, 2011 by 1 CommentI am usually quite wary of books written by old school advertisers, mainly because many of their beliefs and strategies were formulated before the web came along. And of course a lot has changed in the last 15 years with the web. However I […] |Posted on 21 July, 2011 by No CommentsIf you haven’t heard of Zappos yet, I’m sure you’ll come across them a lot more if you keep them on your radar. The ‘short story’ is that they started 10 years ago as an online shoe retailer and got bought by Amazon in 2009 […] |