# Adam Franklin

> Australian AI keynote speaker for professional services. Adam Franklin delivers AI keynotes, conference breakouts and hands-on workshops for accountants, financial advisers, mortgage and finance brokers, lawyers, and real estate and property firms across Australia. Wiley-bestselling author of Web Marketing That Works and co-founder of Bluewire Media. More than 250 keynotes and workshops over 21 years.

Booking: keynotes from $10,000 +GST, conference breakouts from $8,000 +GST, workshops priced on format. Based on the Sunshine Coast, Queensland; speaks nationally and internationally. Contact adam.franklin@bluewiremedia.com.au or 0424 329 132.

## Speaking

- [Adam Franklin | AI Keynote Speaker for Professional Services](https://adamfranklin.com.au/): Home. Australian AI keynote speaker for professional services conferences and firms. Keynotes, conference breakouts and hands-on workshops. 250+ keynotes and 100+ workshops over 21 years.
- [AI Keynote Topics for Professional Services](https://adamfranklin.com.au/keynotes/): AI keynote topics, breakouts and workshops for professional services. Practical AI for accountants, advisers, brokers, lawyers and property firms.
- [AI Keynote Speaker by Industry](https://adamfranklin.com.au/industries/): Adam Franklin delivers AI keynotes tailored to professional services: finance and mortgage broking, financial advice and wealth, accounting, real estate and legal. Across Australia.
- [Watch Adam Speak | AI Keynote Speaker](https://adamfranklin.com.au/watch/): Watch Adam Franklin deliver full-length AI keynotes. See how he handles a professional services room before you book.
- [Clients & Testimonials | AI Keynote Speaker](https://adamfranklin.com.au/clients/): The conferences, brands and associations Adam Franklin has spoken for across 21 years, and what event organisers and attendees say about booking him.
- [AI Keynote Speaker for Professional Services](https://adamfranklin.com.au/ai-speaker/): AI keynote speaker for professional services across Australia. 250+ keynotes for accountants, advisers, brokers, lawyers and property firms.
- [Event Resources | AI Keynote Speaker](https://adamfranklin.com.au/event-resources/): Everything you need for your event and the promotion of it: Adam Franklin's speaker one sheet, bios, hi-res photos, MC introduction, travel and AV details.
- [Check Availability & Book Adam to Speak](https://adamfranklin.com.au/contact/): Check Adam Franklin's availability for your conference or event. AI keynotes for professional services across Australia. Keynotes from $10,000 +GST.
- [Press and Media](https://adamfranklin.com.au/press/): Adam Franklin's press record since 2006. Quoted in Forbes and the Sydney Morning Herald, wrote for The Australian, author of the Wiley bestseller Web Marketing That Works, and judge on seven national industry award panels.

## Industries

- [AI Keynote Speaker for Accountants](https://adamfranklin.com.au/ai-keynote-speaker-accountants/): AI keynote speaker for accountants and advisory firms across Australia. 250+ keynotes and workshops. Lead trainer for AI Edge.
- [AI Keynote Speaker for Brokers](https://adamfranklin.com.au/ai-keynote-speaker-brokers/): AI keynote speaker for mortgage, finance and insurance brokers across Australia. 250+ keynotes and workshops for broking conferences and associations.
- [AI Keynote Speaker for Financial Advisers](https://adamfranklin.com.au/ai-keynote-speaker-financial-advisers/): AI keynote speaker for financial advisers, planners and wealth managers across Australia. 250+ compliance-aware keynotes and workshops.
- [AI Keynote Speaker for Law Firms](https://adamfranklin.com.au/ai-keynote-speaker-lawyers/): AI keynote speaker for lawyers and legal teams across Australia. 250+ keynotes and workshops, with confidentiality-aware AI guardrails.
- [AI Keynote Speaker for Real Estate & Property](https://adamfranklin.com.au/ai-keynote-speaker-real-estate/): AI keynote speaker for real estate and property professionals across Australia. 250+ keynotes and workshops for property conferences and events.
- [AI Keynote Speaker for Medical and Veterinary Practices](https://adamfranklin.com.au/ai-keynote-speaker-health/): Practical AI keynotes for medical practices, health services and veterinary teams, built around patient and client privacy. Health audiences include QML, Cancer Council Queensland and Edwards Lifesciences.

## Writing

- [Blog](https://adamfranklin.com.au/blog/): Practical writing on AI for professional services, better decisions, running a firm and getting paid to speak. From AI keynote speaker Adam Franklin.
- [Futurist or AI Keynote Speaker: What Your Conference Actually Needs](https://adamfranklin.com.au/2026/09/08/futurist-or-ai-keynote-speaker/): How to work out whether your conference needs a futurist or a practical AI keynote speaker, what to put in the brief, and what to check before you book.
- [How My Clients Replicate Themselves: The 3-Step System](https://adamfranklin.com.au/2026/01/23/replicate-yourself/): How my clients replicate themselves with digital content, a dormant network and AI, so the business grows without them being the bottleneck.
- [Why Capacity Beats Productivity When You Use AI](https://adamfranklin.com.au/2026/03/27/ai-capacity-not-productivity/): AI will save you time. What you do with the space it creates is the part that changes your business. Why capacity beats productivity.
- [How to Use AI Without Losing Your Writing Voice](https://adamfranklin.com.au/2026/05/14/ai-writing-voice/): An honest confession after 21 years of content. AI isn't a bad writer, it just doesn't know you yet. How to train it on your stories.
- [No Knowledge Walks Out the Door](https://adamfranklin.com.au/2026/08/29/knowledge-walks-out-the-door/): When a senior person leaves a firm the files stay put and the thinking walks. Why AI's real payoff is permanence, not efficiency, and what an AI Firm Brain actually is.
- [AEO: How to Get AI to Recommend Your Firm](https://adamfranklin.com.au/2026/08/10/ai-recommending-firms/): AI already recommends firms like yours to your ideal clients. Answer engine optimisation (AEO) is how you make sure the name it gives is yours.
- [The AI Mistake That Looks Like Progress](https://adamfranklin.com.au/2026/08/07/ai-mistakes/): Most experienced business owners aren't behind with AI, they're getting the sequence wrong. Judgement first, structure second, execution third.
- [Does Your AI Have a Brain But No Hands?](https://adamfranklin.com.au/2026/08/04/ai-brain-and-hands/): Getting AI working has two halves: the brain that holds your context, and the hands that do the work. Most people build one and wonder why it underdelivers.
- [Why Speed Is Not the Real AI Advantage](https://adamfranklin.com.au/2026/07/31/ai-advantage/): Speed isn't the real AI advantage. Adam Franklin on why experienced professionals use AI to think better, not just produce more output.
- [AI Hype: Why Feeling Behind on AI Is a Good Sign](https://adamfranklin.com.au/2026/07/20/ai-hype/): The people who feel most behind on AI usually have the most to lose. Two games are being played, and most experienced business owners benchmark the wrong one.
- [AI Decision Making: Think First, Never Let AI Decide](https://adamfranklin.com.au/2026/07/10/ai-decision-making-why-i-think-first-and-never-let-ai-decide/): AI decision making done right means thinking first and never letting the tool decide. Here's the practical sequence serious operators use.
- [AI Sycophancy: Why AI Agrees With You](https://adamfranklin.com.au/2026/07/03/ai-sycophancy/): AI sycophancy is why AI validates your ideas instead of challenging them. The April 2025 ChatGPT rollback, the research, and the one prompt worth adding.
- [Why AI Is Making Smart People Overconfident](https://adamfranklin.com.au/2026/06/26/why-ai-is-making-smart-people-overconfident/): The most dangerous thing about AI isn't wrong answers. It's the false confidence it hands to smart, experienced operators. Here's what to do instead.
- [Decision Paralysis: Why Experience Makes It Worse](https://adamfranklin.com.au/2026/06/19/decision-paralysis/): Experienced business owners often struggle more with decision paralysis than beginners. Here's why, and how AI helps reduce the cost of hesitation.
- [The Complex Documents Senior Partners Won't Delegate](https://adamfranklin.com.au/2026/06/16/ai-complex-documents/): Law firm and accounting partners still write the complex documents themselves. Here is the first safe step to handing them over to AI, without recreating anything.
- [How the Top 1% Use AI in Business](https://adamfranklin.com.au/2026/06/12/using-ai-in-business/): Most business owners treat AI like a search engine. The top 1% treat it like staff. Here are the four things they do differently.
- [How to Start Using AI in Your Business](https://adamfranklin.com.au/2026/06/05/how-to-start-using-ai/): Skip the six-month AI strategy. The five-step quick win method Adam Franklin uses with clients to get one time-consuming task off your plate this week.
- [The 10-80-10 Rule: Why You Can't Abdicate to AI](https://adamfranklin.com.au/2026/05/07/10-80-10-rule-ai/): The 10-80-10 rule for using AI in business: why you can't just abdicate to AI, and how this framework keeps you in control of quality and voice.
- [Why AI Gives You Generic Answers (and How to Fix It)](https://adamfranklin.com.au/2026/03/10/why-ai-outputs-feel-generic-knowledge-files/): AI feels generic because it doesn't know your business. Here's how an AI Business Brain turns a smart stranger into a partner that reasons in your context.
- [AI Prompt Library: How to Save 5+ Hours a Week](https://adamfranklin.com.au/2026/01/08/ai-prompt-library/): An AI prompt library is one documented prompt per repetitive task. The audit that builds it, the four-part prompt framework, and the 5 hours a week it gives back.
- [How to Save Your Life Stories With ChatGPT](https://adamfranklin.com.au/2026/01/16/life-stories-chatgpt/): Your stories are the one thing AI cannot invent for you. Three ways to get them out of your head with ChatGPT, and where to put the file so AI can use them.
- [Healthy Marketing: Why Systems Beat Thrashing Harder](https://adamfranklin.com.au/2025/04/22/healthy-marketing/): Two years of six gym sessions a week and no progress. Then three simple systems changed everything. The same three-legged stool applies to your marketing.
- [More Time, More Freedom: A Business That Runs Without You](https://adamfranklin.com.au/2025/06/20/more-time-more-freedom/): You built the business, but it still runs on you. The Replicate Yourself framework and the Freedom Systems that let you step away without everything slowing down.
- [LinkedIn Jail: How I Got My Account Back in Under 48 Hours](https://adamfranklin.com.au/2025/11/02/linkedin-jail/): LinkedIn has hidden daily limits, and crossing them can lock your account without warning. How to diagnose the restriction, appeal it, and rebuild safely.
- [How to Beat Your Fear of Video and Build Real Trust Online](https://adamfranklin.com.au/2026/01/09/scared-of-video/): Most business owners are terrified of video, but in the AI age it is the fastest way to build real trust. How to get past the fear and hit record.
- [Why Trust Is Collapsing, and What Professionals Must Do](https://adamfranklin.com.au/2025/11/22/why-trust-is-collapsing/): Why trust is eroding in an AI-driven content world, and how advisers, business owners and experts rebuild credibility by staying visibly human.
- [LinkedIn's Hidden Goldmine](https://adamfranklin.com.au/2025/09/10/linkedins-hidden-goldmine/): LinkedIn is a hidden goldmine for professional services firms. Why the easiest wins are already in your network, and how 10 to 15 minutes a day pays off.
- [40k in 4 Weeks](https://adamfranklin.com.au/2025/06/18/40k-in-4-weeks/): If you have been in business more than five years, you are likely sitting on $10K to $100K in untapped revenue, from people you already know.
- [Reinventions](https://adamfranklin.com.au/2025/05/20/reinventions/): Over twenty years I have been through my fair share of reinventions in business. The seasons, the hard calls, and why decision-making is the critical skill.
- [The Personal Touch](https://adamfranklin.com.au/2025/05/14/the-personal-touch/): Engagement these days is mainly bots on autopilot. The quiet DMs, the personal emails, the real conversations are what actually move the needle.
- [Success x Happiness Podcast: Rejection, Generosity and Replicating Yourself](https://adamfranklin.com.au/2025/05/07/success-x-happiness-podcast/): Adam Franklin on the Success x Happiness podcast. Door knocking in the Brisbane heat, why generosity beats persuasion, and building a digital, virtual and AI version of you.
- [From $10k to $47k](https://adamfranklin.com.au/2025/03/31/from-10k-to-47k/): A client case study. How Chris turned a sold-out $10k front-end workshop into $47.5k in backend revenue with a magnetic offer and a core offer.
- [Did You Enjoy the Olympics?](https://adamfranklin.com.au/2024/08/14/did-you-enjoy-the-olympics/): A reflection on 20 years since cheering on my mate and Bluewire co-founder Toby Jenkins at Athens 2004, and the fork in the road that started it all.
- [Was I Wrong? Consultant vs Subject Matter Expert](https://adamfranklin.com.au/2024/06/03/was-i-wrong-one-page-ip-guide/): A reader pushed back on my consultant vs subject matter expert definitions. Here is how I refined them: one brings IP to the table, the other brings hands.
- [Unpack Your IP](https://adamfranklin.com.au/2024/05/29/unpack-your-ip/): The marketing templates, recordings and book you've seen from me are all IP. Why unpacking your intellectual property lets the digital you do the work.
- [The Power of a Content Machine](https://adamfranklin.com.au/2024/05/22/power-of-content-machine/): When you build a content machine, it frees you to focus on your highest value work. Create a piece of content once, and it becomes a digital asset.
- [Consultant vs Subject Matter Expert](https://adamfranklin.com.au/2024/05/08/consultant-vs-subject-matter-expert/): What is the difference between a consultant and a subject matter expert? One sells hours, the other sells IP, and that is where the real value is.
- [What I Shipped in 2023: Year in Review](https://adamfranklin.com.au/2024/01/16/what-i-shipped-in-2023-year-in-review/): Each year I write a year in review of what I have shipped. My 2023 across family, personal, health and work, the lows and the highs.
- [Win Hearts and Minds: 4 Types of Content to Publish](https://adamfranklin.com.au/2023/11/03/win-hearts-minds-4-types-of-content-you-need-to-publish/): I don't want to disturb people. Can you relate? The four types of content, Share, Show, Teach and Offer, that win the hearts and minds of your clients.
- [What's Been Working Well for Me This Year](https://adamfranklin.com.au/2023/10/11/whats-been-working-well-for-me-this-year/): The five things I shared at a Peer Mastermind: a shift in identity, designing my day, prioritising, cutting habits, and living in the gain not the gap.
- [I don't want to disturb people](https://adamfranklin.com.au/2023/09/01/i-dont-want-to-disturb-people/): Reframing the fear of disturbing people in your marketing. You only need a Dream Dozen clients who know, like and trust you.
- [Negative comments can land you in (real) jail](https://adamfranklin.com.au/2023/08/30/negative-comments-can-land-you-in-real-jail/): Negative comments online happen more than you think. Why the time to plan your response is before a crisis, not in the heat of the moment.
- [Embracing imperfect action](https://adamfranklin.com.au/2023/06/19/embracing-imperfect-action/): In marketing, waiting for perfection holds you back. Why imperfect action, patience and showing up are the stepping stones to real results.
- [LinkedIn content & the path to commercial outcomes](https://adamfranklin.com.au/2023/03/12/linkedin-content-to-commercial-outcomes/): Content keeps you top of mind, but on its own it won't drive sales. How to pair content with DMs to turn LinkedIn attention into commercial outcomes.
- [Asking the Question](https://adamfranklin.com.au/2022/11/13/asking-the-question/): I wasn't going to share this story outside my coaching group. A bone marrow donation, and the marketing lesson hiding inside it: just ask the question.
- [Putting the Digital Version of You to Work](https://adamfranklin.com.au/2022/10/06/putting-the-digital-version-of-you/): Who has the better work ethic, you in real life or the digital version of you? How to package your IP into digital assets that work 24/7.
- [Bluewire's 17th Birthday](https://adamfranklin.com.au/2022/01/07/bluewires-17th-birthday/): Bluewire Media turned 17 years old. What has changed in 17 years of digital marketing, and the fundamentals that have stayed consistent the whole time.
- [Should I add post nominals on my LinkedIn Profile?](https://adamfranklin.com.au/2021/07/21/should-i-add-post-nominals-on-my-linkedin-profile-142/): Should you include post nominals like CFA, MBA or CSP after your name on LinkedIn? My rule of thumb: include them only if they mean something to your buyers.
- [How to earn money from my blog](https://adamfranklin.com.au/2020/12/20/how-to-earn-money-from-my-blog/): Google AdSense won't cut it. My six-step process for turning a blog into revenue: traffic, a call to action, flagship content, a landing page, an offer, then the product.
- [Conversation Starters for LinkedIn](https://adamfranklin.com.au/2020/10/04/conversation-starters-linkedin/): Two simple, reliable script frameworks to start a conversation with your LinkedIn contacts after they accept your connection request.
- [How to Get Paid to Speak: A Practical Guide](https://adamfranklin.com.au/2015/05/09/how-to-get-paid-to-speak/): How to get paid to speak, from someone who went from $500 to $10k+ a keynote. The difference between good and paid, where the money is, and how to get booked.
- [How to define your core values](https://adamfranklin.com.au/2013/02/06/how-to-define-your-core-values/): Core values emerge once your team hits about 3-5 people. Look at your best people, find their common traits, and hire, fire and promote on how well the team lives them.
- [13 Brilliant Business Tips from Aussie John Symond](https://adamfranklin.com.au/2012/11/02/13-brilliant-business-tips-from-aussie-john-symond/): Aussie John Symond built Aussie Home Loans out of adversity. 13 business gems from his talk: failure, focus, goals, publicity, brand and never say never.
- [What's harder, running a business or a marathon?](https://adamfranklin.com.au/2012/10/22/whats-harder-running-a-business-or-a-marathon/): After my fourth marathon and nearly eight years in business, here are 5 lessons the two share: people think you're mad, commit first, do the work unseen, and don't go out too fast.
- [What I learnt from Jim Collins at the Leadership Summit](https://adamfranklin.com.au/2012/08/05/what-i-learnt-from-jim-collins-at-the-leadership-summit/): Notes from Jim Collins' last public keynote: picking the right people, a culture of discipline, Level 5 leadership, the 20 mile march, and getting a return on luck.
- [Tribal Leadership](https://adamfranklin.com.au/2012/03/01/tribal-leadership/): Dave Logan's Tribal Leadership maps company culture across five stages, from 'life sucks' to 'life is great'. A summary of each stage and why Stage 4 works best.
- [What's your inside advantage, asks Robert Bloom](https://adamfranklin.com.au/2011/08/24/whats-your-inside-advantage-asks-robert-bloom/): Robert Bloom's The Inside Advantage walks you through Who, What, How and Own It! to find the secret to your company's growth. Here is Bluewire's own inside advantage.
- [10 business tips you can learn from Zappos](https://adamfranklin.com.au/2011/07/21/10-business-tips-you-can-learn-from-zappos/): Zappos built a billion-dollar business on culture, core values and customer service, not advertising. The lessons I took from Tony Hsieh and how we applied them.
- [Are you (predictably) irrational?](https://adamfranklin.com.au/2011/06/27/are-you-predictably-irrational/): Dan Ariely's Predictably Irrational shows how a decoy price changes what we buy. The famous Economist subscription experiment, and the lesson for buyers and marketers.
- [Coaches Without Custom GPTs Are Falling Behind](https://adamfranklin.com.au/2025/12/31/custom-gpts-for-clients/): Coaches, consultants and professional services firms are baking their SOPs into custom GPTs, turning a 10-hour client task into 30 minutes and six months of work into a couple of weeks.
- [How to Get Client Testimonials Without the Awkwardness](https://adamfranklin.com.au/2025/12/24/client-testimonials-without-awkwardness/): The Fathom technique. Record a client debrief call, ask three before-after-bridge questions, and collect case studies without ever asking for an awkward testimonial video.
- [The Three Levels of AI: Speed, Thinking, Leverage](https://adamfranklin.com.au/2026/03/31/three-levels-of-ai/): The three levels business owners advance through with AI. Level one is speed on admin tasks, level two is thinking and advising, and level three is leverage, where AI handles the systems for the whole team.