I ran a poll and there were no surprises about what type of content is your favourite to create. Of the 4 types in the Content Matrix, “TEACH” is our fave! I get it. It’s where we feel most safe and comfortable!I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish “teach” content, people might think we know what we’re talking about but we are leaving a lot ...
Each year I write a post reflecting on the major milestones, things I’m proud of and things that could’ve gone better. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I have shipped’. I do this activity as a reference for myself, and if other people find it interesting or useful, even better. In 2023, I’ve decided to look at what has had ...
When you’re creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I’ll keep doing)? What didn’t go well (and should I stop doing)? #2. Decide who does what. What will I do myself? I recommend sticking to your genius zone and do the things that are most rewarding, energising and high-value. What can I accelerate with ...
“One of the concepts I covered in this week’s AI Content Blueprint workshop was the 4 types of content to win the hearts and minds of your clients. It’s important to have the right mix of Share, Show, Teach and Offer content. ‘Share’ content gives people an insight into you as a person, ie. the real you. It might be your personal story, a glimpse behind the scenes or your ...
This week, I had the chance to deliver a 5-minute talk at a Peer Mastermind on the Gold Coast.The topic: “What’s been working well for me this year?”. The Peer Mastermind crew Here’s the 5 things I shared. A Shift in Identity A small change in my identity has had a significant impact in the last year.I shifted my long-held mindset of “getting fit” simply to “being fit”.That subtle change has ...
“I don’t want to disturb people”…. Can you relate? A lot of the conversations that I’ve been having with clients in my coaching program have revolved around this notion when it comes to marketing, that “I don’t want to disturb people.” I’m sure that many of us can relate to this because why would we want to disturb people? Right? But it’s quite a limiting belief if you view it ...
Adam Franklin
Adam Franklin is the author of Web Marketing That Works -- an Amazon #1 best seller.
He is a professional speaker, marketing coach and CEO of Bluewire Media – which he co-founded in 2005.
Accolades include being named Australia’s #1 business blog, #7 LinkedIn Expert in Asia Pacific and #9 on Entrepreneur magazine's top marketing podcasts.
Adam's work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald.
Adam helps businesses win high-value clients via LinkedIn. He teaches 1000s of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to over 35,000 business owners worldwide.