Business Archive

  • Book Adam & Toby

    What I shipped in 2014

    Here my reflection of 2014. Business Book: Toby and I published our first book Web Marketing That Works (Wiley 2014).  This has been a goal of ours for many years and it was a proud moment when it came out.  Now of course we need […]

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  • Tobes wedding

    What I shipped in 2013

    Each year I record what was and wasn’t shipped (Seth’s vernacular). Most are documented goals, but some pop up and are worth writing in the blog post for the record. Here goes for 2103. Business Got a book deal with Wiley for Web Marketing That […]

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  • Toby Jenkins, Jim Collins & Adam Franklin

    What I shipped in 2012

    Inspired by Seth Godin,  I am pleased to document my 2012 list of what I’ve shipped (and also what I didn’t). Business: Ran my first Social Media Down Under event in Sydney (72 registrations and it broke even). Ran my first Web Strategy Summit in Brisbane (101 registrations […]

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  • Screen Shot 2012-11-02 at 8.05.35 PM

    13 brilliant business tips from Aussie John Symond

    You’d know the voice, you’d know the face and I’m sure you’d all know the name “Aussie” John Symond.  He has a huge profile in Australia thanks to the distinctive “at Aussie, we’ll save you!” adverts. He was the draw card speaker on Day 1 […]

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  • Adam Franklin Sean Bowes Melbourne

    What’s harder – running a business or a marathon?

    I just finished my fourth marathon on Sunday and I’ve nearly completed eight years in business. Are the similar? You bet. But they are both as hard and rewarding as each other. Here are 5 things I’ve learned that are the same in business as marathons. […]

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  • Adam & Toby at Twitter

    What I learnt from Twitter’s CTO

    One of the highlights of the Multipliers Leadership Summit in San Fransisco was hearing from Twitter‘s new CTO Chris Fry.  Chris was formerly at and oversaw tremendous growth there. Given Chris has seen huge growth at and it is going the same way […]

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  • My first marathon in 4:03:01

    What I shipped in 2011

    Following in from last year’s post, here’s the list of things I’ve shipped in 2011.  I’ve also included what I didn’t ship and mistakes I’ve learnt from. Business – Bluewire survived the Queensland floods and helped raise over $1200 at Bluewire’s 6th birthday party. – Launched […]

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  • SethPokeTheBox

    Poke the Box – thanks again Seth

    Many of my business and marketing friends pride themselves on having read every word Seth Godin has published.  I am not quite there yet, but I read his blog daily and have read at least 8 of his books. I bought one of his recent […]

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  • bob-book

    What’s Your Inside Advantage Asks Robert Bloom

    I am usually quite wary of books written by old school advertisers, mainly because many of their beliefs and strategies were formulated before the web came along.   And of course a lot has changed in the last 15 years with the web. However I […]

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  • Tony Hsieh

    10 Business tips you can learn from Zappos

    If you haven’t heard of Zappos yet, I’m sure you’ll come across them a lot more if you keep them on your radar.  The ‘short story’ is that they started 10 years ago as an online shoe retailer and got bought by Amazon in 2009 […]

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