Adam Franklin
Adam Franklin is the author of Web Marketing That Works.
He is also a popular social media speaker and Marketing Manager of Bluewire Media the web marketing firm he co-founded in 2005 with school mate Toby Jenkins.
Adam is a social media commentator on 2UE and he tweets as @Franklin_Adam. His marketing blog Bluewire Media has been in Australia's 'Top 20 Business Blogs' for 4 years and he is a regular contributor to Startup Smart.
Adam was on Smart Company's 2009 Hot 30 Under 30 and Dynamic Business's 2010 Young Guns lists of young entrepreneurs.
Latest Headlines
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Would your team walk out on you?
Posted on 25 January, 2013 by | 1 CommentHaving just finished What Got Your Here Won’t Get You There by Marshall Goldsmith, I was most thrilled with literally the last two pages of the book. Here he reveal the reasons why your team will or won’t leave your organisation. It is based on […]
What I shipped in 2012
Posted on 26 December, 2012 by | 1 CommentInspired by Seth Godin, I am pleased to document my 2012 list of what I’ve shipped (and also what I didn’t). Business: Ran my first Social Media Down Under event in Sydney (72 registrations and it broke even). Ran my first Web Strategy Summit in Brisbane (101 registrations […]
13 brilliant business tips from Aussie John Symond
Posted on 2 November, 2012 by | 1 CommentYou’d know the voice, you’d know the face and I’m sure you’d all know the name “Aussie” John Symond. He has a huge profile in Australia thanks to the distinctive “at Aussie, we’ll save you!” adverts. He was the draw card speaker on Day 1 […]
What’s harder – running a business or a marathon?
Posted on 22 October, 2012 by | No CommentsI just finished my fourth marathon on Sunday and I’ve nearly completed eight years in business. Are the similar? You bet. But they are both as hard and rewarding as each other. Here are 5 things I’ve learned that are the same in business as marathons. […]
My 10 Point Checklist for Keynote Speaking
Posted on 23 September, 2012 by | 1 CommentHaving done over 60 social media keynote presentations, I swear by this 10 point checklist to avoid embarrassment and ensure that I’m properly prepared. 1. Use your own pointer & laptop If you don’t use your own gear, stuff breaks. Nearly always. I don’t know […]
What I learnt from Jim Collins at the Leadership Summit
Posted on 5 August, 2012 by | No CommentsThe Leadership Summit in Atlanta, was billed as Jim Collins‘ last public keynote before he went into the public or military sector, and since I had a speaking engagement in Hawaii two days beforehand, it was perfect timing to attend. Here’s what I learned from […]
What I learnt from Twitter’s CTO
Posted on 1 July, 2012 by | No CommentsOne of the highlights of the Multipliers Leadership Summit in San Fransisco was hearing from Twitter‘s new CTO Chris Fry. Chris was formerly at Salesforce.com and oversaw tremendous growth there. Given Chris has seen huge growth at Salesforce.com and it is going the same way […]
Impossible goals – Gymbaree’s CEO Matt McCauley
Posted on 17 May, 2012 by | No CommentsAt Liz Wismean’s Multipliers Summit in San Francisco, we finished the day with a trip to the office of kids’ retailer Gymbaree. We had the privilege to meet their CEO Matt McCauley who at 33 became the youngest CEO in the company’s history and is one […]
Why I changed my title from (barely) Managing Director to Marketing Manager
Posted on 22 April, 2012 by | No CommentsFor the first four years my business partner Toby and I shared the same title. We were both the (barely) Managing Directors. We were barely managing because we had no obvious division of duties. It was confusing us internally and didn’t differentiate us publicly. […]
Tribal Leadership
Posted on 1 March, 2012 by | No CommentsTwo books are mandatory reading reading at Tony Hsieh’s phenomenal company Zappos.com. 1. Good to Great 2. Tribal Leadership Most business owners have read Jim Collins’ classic Good to Great but I hadn’t heard of Dave Logan’s Tribal Leadership until recently. Tribal Leadership overview The authors describes tribes as comprising […]