My interview on the Success x Happiness podcast is live. It was nice to sit down for a podcast again, especially now as a dad and a business owner, because my perspective has changed a lot.
Episode 102, recorded 26 March 2025. 45 minutes.
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Apple Podcasts and
YouTube.
Rejection to recognition
In the early days I was literally knocking on doors in the Brisbane heat, asking people if they wanted a website, and getting rejected again and again.
Those rejections taught me what not to do, and pushed me towards more effective digital strategies. I have produced plenty of marketing templates and a book, and I have been fine tuning these strategies for twenty years now.
The marketing shift
I have learnt that the best marketing does not come from pushing or convincing. It comes from generosity and attraction.
Giving away genuinely useful content has opened more doors, built more trust, and grown my email list faster than anything else.
Digital You
I am a big believer in replicating yourself. Not literally, of course, but by building a digital you, a virtual you, and an AI powered you.
That is what frees you up to spend more time in your genius zone, doing your highest value work.
Being a dad
Becoming a parent completely changed the way I view time and success. These moments with my kids are precious. I now see time with them not just as valuable, but priceless. That is what drives me to work smarter, not harder.
AI powered with a human heart
AI is not just a shiny tool, it is a co-pilot. When it is trained properly it reflects your tone, your thinking, your magic. I use it to reduce the grind, not to replace the human connection. It is about amplifying who you already are.
Where to dive in
- 00:00Teaser
- 00:51Intro
- 01:45The entrepreneurial mindset, and my backstoryUpbringing, water polo and early lessons in rejection, jobs through school, and nightclub promotions as a real world marketing school.
- 11:10Founding Bluewire, and dealing with rejectionKnocking on doors, finding the first real leads, going into business with friends, cashflow pain, and how the model evolved from web design to advisory.
- 30:46Replicating yourself through marketingWhy email still beats every social platform, turning content into an asset, and the Digital, Virtual and AI You system.
- 43:32Quick fire questionsSuccess, happiness, routines and lessons.
- 44:24Outro
I hope that sheds some light on what makes me tick.
Three ways I can help when you are ready. Watch the YouTube channel for the latest AI content, read the Leverage Yourself overview if you are curious about working together, or get in touch if you would like me to speak at your event.
