Practical writing for professional services owners on using AI with judgment, making better decisions, and building a business worth trusting.

AI already has a list of firms it recommends for the exact work you do. Answer engine optimisation is how you get on it, and most of the work happe...

Most experienced business owners aren't behind with AI, they're getting the sequence wrong. Judgement first, structure second, execution t...

Getting AI working has two halves: the brain that holds your context, and the hands that do the work. Most people build one and wond...

Speed isn't the real AI advantage. Adam Franklin on why experienced professionals use AI to think better, not just produce more output.

The people who feel most behind on AI usually have the most to lose. Two games are being played, and most experienced business owner...

AI decision making done right means thinking first and never letting the tool decide. Here's the practical sequence serious operator...

AI already has a list of firms it recommends for the exact work you do. Answer engine optimisation is how you get on it, and most of the work happe...

Most experienced business owners aren't behind with AI, they're getting the sequence wrong. Judgement first, structure second, execution t...

Getting AI working has two halves: the brain that holds your context, and the hands that do the work. Most people build one and wond...

Speed isn't the real AI advantage. Adam Franklin on why experienced professionals use AI to think better, not just produce more output.

The people who feel most behind on AI usually have the most to lose. Two games are being played, and most experienced business owner...

AI decision making done right means thinking first and never letting the tool decide. Here's the practical sequence serious operator...

AI sycophancy is why AI validates your ideas instead of challenging them. The April 2025 ChatGPT rollback, the research, and the one...

The most dangerous thing about AI isn't wrong answers. It's the false confidence it hands to smart, experienced operators. Here's wh...

Experienced business owners often struggle more with decision paralysis than beginners. Here's why, and how AI helps reduce the cost...

Law firm and accounting partners still write the complex documents themselves. Here is the first safe step to handing them over to...

Most business owners treat AI like a search engine. The top 1% treat it like staff. Here are the four things they do differently.

Skip the six-month AI strategy. The five-step quick win method Adam Franklin uses with clients to get one time-consuming task off y...

An honest confession after 21 years of content. AI isn't a bad writer, it just doesn't know you yet. How to train it on your stories...

The 10-80-10 rule for using AI in business: why you can't just abdicate to AI, and how this framework keeps you in control of qualit...

AI will save you time. What you do with the space it creates is the part that changes your business. Why capacity beats productivity...

AI feels generic because it doesn't know your business. Here's how an AI Business Brain turns a smart stranger into a partner that r...

How my clients replicate themselves with digital content, a dormant network and AI, so the business grows without them being the bottleneck...

Your stories are the one thing AI cannot invent for you. Three ways to get them out of your head with ChatGPT, and where to put the file so AI can...

Most business owners are terrified of video, but in the AI age it is the fastest way to build real trust. How to get past the fear and hit record.

An AI prompt library is one documented prompt per repetitive task. The audit that builds it, the four-part prompt framework, and the 5 hours a week...

Why trust is eroding in an AI-driven content world, and how advisers, business owners and experts rebuild credibility by staying vis...

LinkedIn has hidden daily limits, and crossing them can lock your account without warning. How to diagnose, appeal and rebuild safely.

LinkedIn is a hidden goldmine for professional services firms. Why the easiest wins are already in your network, and how 10 to 15 mi...

You built the business, but it still runs on you. The Replicate Yourself framework and the Freedom Systems that let you step away.

If you have been in business more than five years, you are likely sitting on $10K to $100K in untapped revenue, from people you alre...

Over twenty years I have been through my fair share of reinventions in business. The seasons, the hard calls, and why decision-makin...

Engagement these days is mainly bots on autopilot. The quiet DMs, the personal emails, the real conversations are what actually move...

Door knocking in the Brisbane heat, why generosity beats persuasion, and building a digital, virtual and AI version of you.

Two years of six gym sessions a week and no progress. Then three simple systems changed everything. The same three-legged stool applies to your marketing.

A client case study. How Chris turned a sold-out $10k front-end workshop into $47.5k in backend revenue with a magnetic offer and a...

A reflection on 20 years since cheering on my mate and Bluewire co-founder Toby Jenkins at Athens 2004, and the fork in the road tha...

A reader pushed back on my consultant vs subject matter expert definitions. Here is how I refined them: one brings IP to the table,...

The marketing templates, recordings and book you've seen from me are all IP. Why unpacking your intellectual property lets the digit...

When you build a content machine, it frees you to focus on your highest value work. Create a piece of content once, and it becomes a...

What is the difference between a consultant and a subject matter expert? One sells hours, the other sells IP, and that is where the...

Each year I write a year in review of what I have shipped. My 2023 across family, personal, health and work, the lows and the highs.

I don't want to disturb people. Can you relate? The four types of content, Share, Show, Teach and Offer, that win the hearts and min...

The five things I shared at a Peer Mastermind: a shift in identity, designing my day, prioritising, cutting habits, and living in th...
Reframing the fear of disturbing people in your marketing. You only need a Dream Dozen clients who know, like and trust you.

Negative comments online happen more than you think. Why the time to plan your response is before a crisis, not in the heat of the m...

In marketing, waiting for perfection holds you back. Why imperfect action, patience and showing up are the stepping stones to real r...

Content keeps you top of mind, but on its own it won't drive sales. How to pair content with DMs to turn LinkedIn attention into com...

I wasn't going to share this story outside my coaching group. A bone marrow donation, and the marketing lesson hiding inside it: jus...

Who has the better work ethic, you in real life or the digital version of you? How to package your IP into digital assets that work...

Bluewire Media turned 17 years old. What has changed in 17 years of digital marketing, and the fundamentals that have stayed consist...
Should you include post nominals like CFA, MBA or CSP after your name on LinkedIn? My rule of thumb: include them only if they mean...

Google AdSense won't cut it. My six-step process for turning a blog into revenue: traffic, a call to action, flagship content, a lan...
Two simple, reliable script frameworks to start a conversation with your LinkedIn contacts after they accept your connection request.

How to get paid to speak, from someone who went from $500 to $10k+ a keynote. The difference between good and paid, where the money...

Core values emerge once your team hits about 3-5 people. Look at your best people, find their common traits, and hire, fire and prom...

Aussie John Symond built Aussie Home Loans out of adversity. 13 business gems from his talk: failure, focus, goals, publicity, brand...

After my fourth marathon and nearly eight years in business, here are 5 lessons the two share: people think you're mad, commit first...

Notes from Jim Collins' last public keynote: picking the right people, a culture of discipline, Level 5 leadership, the 20 mile marc...

Dave Logan's Tribal Leadership maps company culture across five stages, from 'life sucks' to 'life is great'. A summary of each stag...

Robert Bloom's The Inside Advantage walks you through Who, What, How and Own It! to find the secret to your company's growth. Here i...

Zappos built a billion-dollar business on culture, core values and customer service, not advertising. The lessons I took from Tony H...

Dan Ariely's Predictably Irrational shows how a decoy price changes what we buy. The famous Economist subscription experiment, and t...
Practical AI keynotes for professional services audiences across Australia.
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