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AI, marketing, speaking & business

Practical writing for professional services owners on using AI with judgment, making better decisions, and building a business worth trusting.

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AI

AI Is Already Recommending Firms Like Yours

AI already has a list of firms it recommends for the exact work you do. Answer engine optimisation is how you get on it, and most of the work happe...

Aug 2026
AI

The AI Mistake That Looks Like Progress

Most experienced business owners aren't behind with AI, they're getting the sequence wrong. Judgement first, structure second, execution t...

Aug 2026
AI

Does Your AI Have a Brain But No Hands?

Getting AI working has two halves: the brain that holds your context, and the hands that do the work. Most people build one and wond...

Aug 2026
AI

Why Speed Is Not the Real AI Advantage

Speed isn't the real AI advantage. Adam Franklin on why experienced professionals use AI to think better, not just produce more output.

Jul 2026
AI

AI Hype: Why Feeling Behind on AI Is a Good Sign

The people who feel most behind on AI usually have the most to lose. Two games are being played, and most experienced business owner...

Jul 2026
AI

AI Decision Making: Think First, Never Let AI Decide

AI decision making done right means thinking first and never letting the tool decide. Here's the practical sequence serious operator...

Jul 2026
The archive
AI

AI Is Already Recommending Firms Like Yours

AI already has a list of firms it recommends for the exact work you do. Answer engine optimisation is how you get on it, and most of the work happe...

Aug 2026
AI

The AI Mistake That Looks Like Progress

Most experienced business owners aren't behind with AI, they're getting the sequence wrong. Judgement first, structure second, execution t...

Aug 2026
AI

Does Your AI Have a Brain But No Hands?

Getting AI working has two halves: the brain that holds your context, and the hands that do the work. Most people build one and wond...

Aug 2026
AI

Why Speed Is Not the Real AI Advantage

Speed isn't the real AI advantage. Adam Franklin on why experienced professionals use AI to think better, not just produce more output.

Jul 2026
AI

AI Hype: Why Feeling Behind on AI Is a Good Sign

The people who feel most behind on AI usually have the most to lose. Two games are being played, and most experienced business owner...

Jul 2026
AI

AI Decision Making: Think First, Never Let AI Decide

AI decision making done right means thinking first and never letting the tool decide. Here's the practical sequence serious operator...

Jul 2026
AI

AI Sycophancy: Why AI Agrees With You

AI sycophancy is why AI validates your ideas instead of challenging them. The April 2025 ChatGPT rollback, the research, and the one...

Jul 2026
AI

Why AI Is Making Smart People Overconfident

The most dangerous thing about AI isn't wrong answers. It's the false confidence it hands to smart, experienced operators. Here's wh...

Jun 2026
Business

Decision Paralysis: Why Experience Makes It Worse

Experienced business owners often struggle more with decision paralysis than beginners. Here's why, and how AI helps reduce the cost...

Jun 2026
AI

The Complex Documents Senior Partners Won't Delegate

Law firm and accounting partners still write the complex documents themselves. Here is the first safe step to handing them over to...

Jun 2026
AI

How the Top 1% Use AI in Business

Most business owners treat AI like a search engine. The top 1% treat it like staff. Here are the four things they do differently.

Jun 2026
AI

How to Start Using AI in Your Business

Skip the six-month AI strategy. The five-step quick win method Adam Franklin uses with clients to get one time-consuming task off y...

Jun 2026
Marketing

How to Use AI Without Losing Your Writing Voice

An honest confession after 21 years of content. AI isn't a bad writer, it just doesn't know you yet. How to train it on your stories...

May 2026
AI

The 10-80-10 Rule: Why You Can't Abdicate to AI

The 10-80-10 rule for using AI in business: why you can't just abdicate to AI, and how this framework keeps you in control of qualit...

May 2026
AI

Why Capacity Beats Productivity When You Use AI

AI will save you time. What you do with the space it creates is the part that changes your business. Why capacity beats productivity...

Mar 2026
AI

Why AI Gives You Generic Answers (and How to Fix It)

AI feels generic because it doesn't know your business. Here's how an AI Business Brain turns a smart stranger into a partner that r...

Mar 2026
Business

How My Clients Replicate Themselves: The 3-Step System

How my clients replicate themselves with digital content, a dormant network and AI, so the business grows without them being the bottleneck...

Jan 2026
Marketing

How to Save Your Life Stories With ChatGPT

Your stories are the one thing AI cannot invent for you. Three ways to get them out of your head with ChatGPT, and where to put the file so AI can...

Jan 2026
Marketing

How to Beat Your Fear of Video and Build Real Trust Online

Most business owners are terrified of video, but in the AI age it is the fastest way to build real trust. How to get past the fear and hit record.

Jan 2026
AI

AI Prompt Library: How to Save 5+ Hours a Week

An AI prompt library is one documented prompt per repetitive task. The audit that builds it, the four-part prompt framework, and the 5 hours a week...

Jan 2026
Marketing

Why Trust Is Collapsing, and What Professionals Must Do

Why trust is eroding in an AI-driven content world, and how advisers, business owners and experts rebuild credibility by staying vis...

Nov 2025
Marketing

LinkedIn Jail: How I Got My Account Back in Under 48 Hours

LinkedIn has hidden daily limits, and crossing them can lock your account without warning. How to diagnose, appeal and rebuild safely.

Nov 2025
Marketing

LinkedIn's Hidden Goldmine

LinkedIn is a hidden goldmine for professional services firms. Why the easiest wins are already in your network, and how 10 to 15 mi...

Sep 2025
Business

More Time, More Freedom: A Business That Runs Without You

You built the business, but it still runs on you. The Replicate Yourself framework and the Freedom Systems that let you step away.

Jun 2025
Business

40k in 4 Weeks

If you have been in business more than five years, you are likely sitting on $10K to $100K in untapped revenue, from people you alre...

Jun 2025
Business

Reinventions

Over twenty years I have been through my fair share of reinventions in business. The seasons, the hard calls, and why decision-makin...

May 2025
Business

The Personal Touch

Engagement these days is mainly bots on autopilot. The quiet DMs, the personal emails, the real conversations are what actually move...

May 2025
Speaking

Success x Happiness Podcast: Rejection, Generosity and Replicating Yourself

Door knocking in the Brisbane heat, why generosity beats persuasion, and building a digital, virtual and AI version of you.

May 2025
Marketing

Healthy Marketing: Why Systems Beat Thrashing Harder

Two years of six gym sessions a week and no progress. Then three simple systems changed everything. The same three-legged stool applies to your marketing.

Apr 2025
Business

From $10k to $47k

A client case study. How Chris turned a sold-out $10k front-end workshop into $47.5k in backend revenue with a magnetic offer and a...

Mar 2025
Business

Did You Enjoy the Olympics?

A reflection on 20 years since cheering on my mate and Bluewire co-founder Toby Jenkins at Athens 2004, and the fork in the road tha...

Aug 2024
Business

Was I Wrong? Consultant vs Subject Matter Expert

A reader pushed back on my consultant vs subject matter expert definitions. Here is how I refined them: one brings IP to the table,...

Jun 2024
Business

Unpack Your IP

The marketing templates, recordings and book you've seen from me are all IP. Why unpacking your intellectual property lets the digit...

May 2024
Marketing

The Power of a Content Machine

When you build a content machine, it frees you to focus on your highest value work. Create a piece of content once, and it becomes a...

May 2024
Business

Consultant vs Subject Matter Expert

What is the difference between a consultant and a subject matter expert? One sells hours, the other sells IP, and that is where the...

May 2024
Business

What I Shipped in 2023: Year in Review

Each year I write a year in review of what I have shipped. My 2023 across family, personal, health and work, the lows and the highs.

Jan 2024
Marketing

Win Hearts and Minds: 4 Types of Content to Publish

I don't want to disturb people. Can you relate? The four types of content, Share, Show, Teach and Offer, that win the hearts and min...

Nov 2023
Business

What's Been Working Well for Me This Year

The five things I shared at a Peer Mastermind: a shift in identity, designing my day, prioritising, cutting habits, and living in th...

Oct 2023
Marketing

I don't want to disturb people

Reframing the fear of disturbing people in your marketing. You only need a Dream Dozen clients who know, like and trust you.

Sep 2023
Business

Negative comments can land you in (real) jail

Negative comments online happen more than you think. Why the time to plan your response is before a crisis, not in the heat of the m...

Aug 2023
Business

Embracing imperfect action

In marketing, waiting for perfection holds you back. Why imperfect action, patience and showing up are the stepping stones to real r...

Jun 2023
Marketing

LinkedIn content & the path to commercial outcomes

Content keeps you top of mind, but on its own it won't drive sales. How to pair content with DMs to turn LinkedIn attention into com...

Mar 2023
Business

Asking the Question

I wasn't going to share this story outside my coaching group. A bone marrow donation, and the marketing lesson hiding inside it: jus...

Nov 2022
AI

Putting the Digital Version of You to Work

Who has the better work ethic, you in real life or the digital version of you? How to package your IP into digital assets that work...

Oct 2022
Business

Bluewire's 17th Birthday

Bluewire Media turned 17 years old. What has changed in 17 years of digital marketing, and the fundamentals that have stayed consist...

Jan 2022
Marketing

Should I add post nominals on my LinkedIn Profile?

Should you include post nominals like CFA, MBA or CSP after your name on LinkedIn? My rule of thumb: include them only if they mean...

Jul 2021
Marketing

How to earn money from my blog

Google AdSense won't cut it. My six-step process for turning a blog into revenue: traffic, a call to action, flagship content, a lan...

Dec 2020
Marketing

Conversation Starters for LinkedIn

Two simple, reliable script frameworks to start a conversation with your LinkedIn contacts after they accept your connection request.

Oct 2020
Speaking

How to Get Paid to Speak: A Practical Guide

How to get paid to speak, from someone who went from $500 to $10k+ a keynote. The difference between good and paid, where the money...

May 2015
Business

How to define your core values

Core values emerge once your team hits about 3-5 people. Look at your best people, find their common traits, and hire, fire and prom...

Feb 2013
Business

13 Brilliant Business Tips from Aussie John Symond

Aussie John Symond built Aussie Home Loans out of adversity. 13 business gems from his talk: failure, focus, goals, publicity, brand...

Nov 2012
Business

What's harder, running a business or a marathon?

After my fourth marathon and nearly eight years in business, here are 5 lessons the two share: people think you're mad, commit first...

Oct 2012
Business

What I learnt from Jim Collins at the Leadership Summit

Notes from Jim Collins' last public keynote: picking the right people, a culture of discipline, Level 5 leadership, the 20 mile marc...

Aug 2012
Business

Tribal Leadership

Dave Logan's Tribal Leadership maps company culture across five stages, from 'life sucks' to 'life is great'. A summary of each stag...

Mar 2012
Business

What's your inside advantage, asks Robert Bloom

Robert Bloom's The Inside Advantage walks you through Who, What, How and Own It! to find the secret to your company's growth. Here i...

Aug 2011
Business

10 business tips you can learn from Zappos

Zappos built a billion-dollar business on culture, core values and customer service, not advertising. The lessons I took from Tony H...

Jul 2011
Business

Are you (predictably) irrational?

Dan Ariely's Predictably Irrational shows how a decoy price changes what we buy. The famous Economist subscription experiment, and t...

Jun 2011
From the page to the stage

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